Well I was right getting up very early to get to Euston via Clapham Junction from the South Coast was not ideal. Neither was getting home until very late because June Wimbledon weather decided to have a torrential thunderstorm and lightning strikes that delayed all trains back to the South Coast!
However the NABO conference in the middle of all that difficult travelling was awesome; professional and well organised, rich in content and absolutely FREE! I have already started recommending the July conference to everyone with a small business that I know.
Topics covered over two days were:
- How to set your marketing on autopilot and create a marketing system that produces better results than you’re getting right now – with less effort and less stress.
- How to get lots more visitors to your website – the right kind – not tyre-kickers. It’s priceless information, yet so simple to apply.
- The website mistakes most business owners make – and how to fix them. If you are making even one of them, you are losing big money every day.
- How to instantly, dramatically improve the number of online sign-ups on your website. (You can sort this out in under a day. Honestly).
- How to sell at prices higher than your competition. No matter how competitive your industry, these proven strategies give you higher margins so you NEVER have to cut your prices again. (A weight loss firm increased prices by 153% – yet their website sales increased)
- The shocking truth about social media – and how to know if it will work for you.
- How to get far more enquiries – and convert a far higher percentage into sales.
- How to generate a constant flow of new customers who already want what you have to sell.
- How to automate your sales process so it makes you profit 365 days a year whether you’re there or not.
- Why your advertising doesn’t work as well as it used to – and a few simple things that will fix it overnight.
- Why your brochure almost certainly doesn’t sell – and what to do about it.
- Why nearly all marketing literature under-sells what you do and costs you money, when it should bring in profit without you lifting a finger.
- How to ‘climb’ into your customers’ minds so you know exactly what they want to buy from you and how they prefer you to sell it.
At the end of the two days there was a highly entertaining address by Doug Richard well know from Dragon’s Den and not at all as scary!
Presented by Jonathon Jay Chairman of NABO and well supported by Paul Green Lead Generation Expert, Lee Gilbert Internet Marketing Expert and Daniel Preistley, Social Media Expert, there was so much information and expertise available it was difficult to know what to leave behind.
The follow up for us at Accrete Training is that we are now taking marketing our business much more seriously, turning our venture into a ‘Business’ and leaving the ‘Hobby’ mentality behind